SOFTSWISS unveils valuable strategies for sportsbook operators to capitalize on the 2024 Olympic Games, enhancing engagement and profitability.
With the Summer Olympic Games commencing today, SOFTSWISS, a leading iGaming solutions provider, shares insightful strategies for sportsbook operators to maximize profits during this significant global event. These tips aim to elevate operator success during the Olympics, from targeting specific audiences to reactivating inactive players.
The 2024 Summer Olympic Games present a lucrative opportunity for sports betting operators, particularly during the typically quiet post-UEFA Euro period. This year's opening ceremony, uniquely held on the Seine River, will see 10,500 athletes from 206 countries floating on boats, marking a spectacular start to the event. This year's new highlight is the debut of breaking (breakdancing) as a competitive sport, likely to attract a new audience.
Operators can leverage the Olympics to attract niche sports fans beyond the usual football, basketball, and tennis enthusiasts. With 45 disciplines to bet on, offering diverse welcome bonuses can help expand the player base and introduce new customers to the brand. Geo-targeting, which allows players to bet on their compatriots, can effectively engage both new and returning bettors.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, notes: "The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage 'dormant' players who typically 'awaken' for major football events like the FIFA World Cup and UEFA Euro."
Increasing project stability involves familiarising players with various sports. While team sports like football are expected to attract around half of all bets, basketball and tennis could garner up to 40% of wagers. Other disciplines like swimming, archery, gymnastics, and track and field will also draw attention.
Kamenetskyi adds:
The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.
National team events provide an excellent opportunity to reactivate inactive players through various marketing tools. Launching an email newsletter with country-specific offers and bonuses for bets on national teams is a simple yet effective method.
Kamenetskyi advises:
It's important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.
Earlier this year, SOFTSWISS introduced the Sportsbook Budget Calculator, a tool featuring winning practices for launching a sportsbook and a ready-to-use P&L calculator to assist with budgeting.
SOFTSWISS is an international tech company providing software solutions for managing iGaming projects. With a team of over 2,000 employees based in Malta, Poland, and Georgia, SOFTSWISS holds multiple gaming licenses and offers one-stop-shop iGaming software solutions. Their extensive product portfolio includes the Casino Platform, Game Aggregator, Affilka affiliate platform, Sportsbook Platform, and Jackpot Aggregator. In 2013, SOFTSWISS pioneered the introduction of a Bitcoin-optimised online casino solution.
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